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Important Note for August 2013: This book is completely up to date and contains details on how to use Google's Keyword Planner and Display Planner features. Books written before August 2013 talk about Google's Keyword Tool which has now been removed from the Google Adwords System.
This is a no nonsense, no waffle, no blank-pages guide aimed at individuals and small businesses that have tried Google Adwords, found it to be expensive while giving little in return, and walked away. There is no hard sell here for any product, just a simple step by step guide showing how you can keep your Pay Per Click budget under control, bid less but rank higher, and ultimately find the keywords and advertisements that will bring any website owner a return on their Adwords investment.
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