Google Product Listings and Adwords
This is a preview to the chapter Google Product Listings and Adwords from the book Making the Most of Google Adwords by Tim Hill.
Please note this text is copyright protected.
If you have a Merchant Center account with Google so that your products appear in Google Shopping you will no doubt be aware that they only appear there now on a Pay Per Click basis.
To set this up follow the step by step guide provided by Google here:
http://support.google.com/merchants/bin/answer.py?hl=en-GB&answer=188479
Essentially your product feed becomes a Campaign usually under the name “Product Listing Ads” unless you specifically choose something different.
In earlier chapters we've already covered:
To set this up follow the step by step guide provided by Google here:
http://support.google.com/merchants/bin/answer.py?hl=en-GB&answer=188479
Essentially your product feed becomes a Campaign usually under the name “Product Listing Ads” unless you specifically choose something different.
In earlier chapters we've already covered:
- how to set up your Analytics so that Google recognises you are a shop.
- how to see how much a Campaign is costing you in Adwords.
- how to see how much a Campaign is making you in Analytics.
- In Analytics use the left hand menu and click Conversions – Ecommerce – Transactions for a list of sales.
- Just above the list of transactions click the box Secondary Dimension and choose Advertising – Campaign.
- Now you can see which sales were as a result of your presence on Google Shopping
That's the end of the free preview ...
You can get the rest of this chapter,
and all the others, when you
buy Making the Most of Google Adwords
and all the others, when you
buy Making the Most of Google Adwords
