Making the Most of Google Adwords
A no nonsense, no waffle guide

What does 'Bounce rate' mean?

Find out what Bounce rate means. Bounce rate is explained by Tim Hill - author of Making the Most of Google Adwords

Bounce rate

How many of the visitors to your site back out again without visiting any other pages. So if, out of 100 visitors, 80 click the back button you have a bounce rate of 80%. What makes a good or bad bounce rate depends on the nature of the website. Ecommerce sites, for example, have high bounce rates as shoppers pop in, check a price, and back out. What matters is how your bounce rate compares to that of your competitors.

Search result for 'Bounce rate' in Making the Most of Google Adwords

54.
"... page is bad, it could mean that it is just a bad word for the keyword in question. Bounce rate – again we want to see this lower than 50% (or 70% on Ecommerce sites because people shop around). It's critical here to look at the trees and the wood – in other words see the detail ..."
58.
"... wood – in other words see the detail but understand the overall picture. For example: For Keyword A your landing page has low Pages per visit, low Average visit duration and a high Bounce rate. For Keyword B your landing page has high Pages per visit, high Average visit duration ..."
59.
"... landing page has low Pages per visit, low Average visit duration and a high bounce rate. For Keyword B your landing page has high Pages per visit, high Average visit duration and a low Bounce rate. In this situation you should be looking to keep your landing page for Keyword B but ..."
"...Bounce ratee seen some red flags in the Analytics data above but it's also worth checking if Google agrees with you that they are red flags. This is because although your Bounce rate might frighten you or the average time a visitor spends on your site might disappoint you, you may ..."
67.
"... disappoint you, you may be looking at a set of industry leading figures! It's all about how you compare to your competition. If your Bounce rate is 70% but everyone else's is 80% plus you are the best there is. Unfortunately you don't have access to their Analytics accounts to check! But ..."
77.
"... keyword? Landing page experience – do users carry out positive actions when they arrive at your site, at least more positive than the things they do on your competitor's sites? These, as discussed above, include the Bounce rate, number of pages visited and time spent on your site. We ..."
79.
"... on your site. We just want to know if our concerns are justified. If you have a quality score of 7 or more and your other factors are rated “above average” then no matter what you think of your Bounce rate or other data in Analytics, Google is quite happy with you. Obviously there is ..."
"...Bounce ratelear signal that users search the keyword, click on your advertisement but don't engage with your website. You should be able to see in Google Analytics that this keyword has a high Bounce rate and users spend a short amount of time on the site which will marry up with ..."
121.
"... the site which will marry up with the “below average” warning. Remember even if you think the Bounce rate and time on site isn't too bad Google is comparing you to your competitors (who together make the “average”). Be careful here not to throw the baby out with the bathwater. If ..."
129.
"... by Google for containing too much duplicate content. Once your landing pages are in place you can monitor the Bounce rate and average time on site in Google Analytics to see which ones are heading in the right direction. Remember for each one you will need at least 50 visitors ..."

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14.
"... your correct ranking will be decided faster, even if the result is disappointing. This is the reason why studying your average time on site and Bounce rate in Analytics is vital work in numerous areas: It will help your paid search ranking by improving your quality score. It ..."

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