Making the Most of Google Adwords
A no nonsense, no waffle guide

What does 'Call to action' mean?

Find out what Call to action means. Call to action is explained by Tim Hill - author of Making the Most of Google Adwords

Call to action

Your website should make it very clear what you want the user to do. This might be to buy a product, subscribe to a service, fill out a form, etc. It is surprising how many websites do not have clear calls to action and leave visitors with only one obvious choice … to click the back button and leave the website.

Search result for 'calls to action' in Making the Most of Google Adwords

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"... to help you. As such you should make sure that landing pages always: Are clear. Are easy to navigate. Contain obvious and attractive calls to action. Always remember on-page SEO is as much about making the content clear to search engines as it is about creating an ..."

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Call to action
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