What does 'Call to action' mean?
Find out what Call to action means. Call to action is explained by Tim Hill - author of Making the Most of Google Adwords
Call to actionYour website should make it very clear what you want the user to do. This might be to buy a product, subscribe to a service, fill out a form, etc. It is surprising how many websites do not have clear calls to action and leave visitors with only one obvious choice … to click the back button and leave the website.
Search result for 'calls to action' in Making the Most of Google Adwords
Chapter 11: Using PPC to get organic rankings32.
"... to help you. As such you should make sure that landing pages always: Are clear. Are easy to navigate. Contain obvious and attractive calls to action. Always remember on-page SEO is as much about making the content clear to search engines as it is about creating an ..."
Search result for 'calls to action' in the FAQs of Making the Most of Google Adwords
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