Making the Most of Google Adwords
A no nonsense, no waffle guide

What does 'Conversion rate' mean?

Find out what Conversion rate means. Conversion rate is explained by Tim Hill - author of Making the Most of Google Adwords

Conversion rate

What percentage of visitors to your website do what it is you want them to do. For example if 10 out of every 100 visitors sign up to your newsletter then your newsletter conversion rate is 10%. If 4 out of every hundred visitors buy a product your Ecommerce conversion rate is 4%.

Search result for 'Conversion rate' in Making the Most of Google Adwords

14.
"... or reaching any of the other goals you have set. As a very rough rule of thumb, for Ecommerce a Conversion rate of 1-4% is seen as normal with the wide difference depending on industry sector and how well known your name is. Note here I am talking about your conversion rate of ..."
16.
"... well known your name is. Note here I am talking about your Conversion rate of customers who come from your Adwords campaigns. If you are running a radio campaign or other non-internet media advertising you might expect your overall Conversion rate to be higher. For other goals you will ..."
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"... rate to be higher. For other goals you will have to make a decision on what is a good Conversion rate and you can tweak your site and your Adwords settings to see the difference and find the optimal combination. We'll discuss this tweaking process shortly. - Finding out what is ..."

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51.
"... your landing page gets better and better. The end result is not only bidding less and ranking higher, it should show in a higher Conversion rate as visitors engage with your website and feel confident to do whatever it is you are hoping they will do! ..."

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Conversion rate
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