Making the Most of Google Adwords
A no nonsense, no waffle guide

What does 'PPC' mean?

Find out what PPC means. PPC is explained by Tim Hill - author of Making the Most of Google Adwords

PPC

Stands for Pay Per Click. This is where your advertisement is displayed but you only make a payment if an internet user actually clicks on it. You may need to carry out a fair amount of trial and error to decide whether PPC or PPI gives you a better return for each keyword you are pursuing.

Search result for 'PPC' in Making the Most of Google Adwords

2.
"... from anyone. I belong to, and read, a number of forums on Search Engine Optimisation (SEO) and Pay Per Click (PPC). All too often I see new members asking questions and then taking bad advice because they assume any member of a forum must know what they are talking about. Far from it. ..."

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"...Example two: Your keyword costs $1,000 per month and generates $500 in sales. But it attracts the type of users that become loyal and repeat customers of your product or service. Over time this repeat business generates thousands in revenue although the PPC campaign for the keyword itself remains one that costs $1,000 and only directly generates $500 in sales. ..."

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25.
"... How often that keyword is searched as part of a longer phrase or on its' own. What the PPC competition and costs are like for that keyword – although as we will see later this is not all it appears to be... Suggestions of other keywords that are related and might make better ..."
86.
"... for it there may be signs that it will become a much more popular search in the future. This knowledge will have an impact both on your PPC planning and that of your general Online Marketing work. - Back to Google Adwords - Now we have some idea of which keywords we might ..."

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21.
"... 'Medium' or 'High' in it. This refers to how many other people have got PPC campaigns targeting that keyword and works as a rough guide in telling you how much you might expect to pay per click. The higher the competition, the higher the price per click. As mentioned above this is not ..."

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49.
"... the same way as Coca Cola hires billboards. Experimenting between PPI and PPC is worthwhile to see which one offers the most effective results for your field or industry. But often it comes down to roughly the same amount per actual click achieved. ..."

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147.
"... who comes and goes. - Global visitor behaviour - So far we've looked at how to use Analytics to spot issues with individual Keywords or Campaigns. But you can also use it to get a global picture of how your PPC visitors are behaving. To do this in Analytics click the Advanced Segments ..."
149.
"... visitors are behaving. To do this in Analytics click the Advanced Segments link near the top of the page and tick the Paid Search Traffic box followed by the Apply button. Now everything you see will only relate to visitors who have come to your site through PPC. This is a handy feature ..."
151.
"... everything you see will only relate to visitors who have come to your site through PPC. This is a handy feature for looking out how effective the PPC Campaigns are in achieving any goals you have set. You can also look at how these visitors behave on the site overall. To do this click ..."
153.
"... goals you have set. You can also look at how these visitors behave on the site overall. To do this click Audience in the left hand side menu and then Visitor Flow. Here we can see where the PPC visitors arrive, where they go and when they back out or leave the site. It's not only a handy ..."
155.
"... visitors arrive, where they go and when they back out or leave the site. It's not only a handy tool for PPC, it can help you spot those “stopper” pages which users obviously don't engage with and need your attention! ..."

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0.
"... positive user behaviour. Google Adwords PPC Campaigns are regularly used by people or organisations that want to get good organic rankings fast. It can best be described as “buying your way into the top rankings because you actually deserve to be there”. To explain. When a page is ..."
"...So a PPC campaign can either help an existing page or assist in the launch of a new page by accelerating the process of giving data to Google. When the advertisement is up and running Google will be collecting that data immediately from Adwords. From this it can draw a more rapid ..."

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"...There are numerous other considerations such as adding extensions to your advertisements or including touch to call features on mobile advertisements. These are further fine tuning that you are now ready to take on and learn about because you should, by this point, be running PPC campaigns that are worthwhile and on solid foundations. ..."
6.
"... term campaigns. For most individuals or small companies running your PPC campaign is part of what you do. Where once you spent time creating newspaper adverts or attending exhibitions you might well now give up some or part of it to concentrate on developing your Adwords. Alternatively, ..."
8.
"... it to concentrate on developing your Adwords. Alternatively, having read this booklet you may decide that you need to contract out your PPC work as you can see it is valid but do not have the time and resource to make it work the way it should. If that is the path you wish to tread do so ..."
12.
"... you have learnt in this mini guide and see how they answer. In this way you have achieved two goals: found out if they actually understand PPC beyond just “bidding higher” made them aware that you understand the principles and so cannot be hood winked or bluffed by ..."

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