Making the Most of Google Adwords
A no nonsense, no waffle guide

What does 'Search Network' mean?

Find out what Search Network means. Search Network is explained by Tim Hill - author of Making the Most of Google Adwords

Search Network

This means mainly Google Search but many other search engines are “enhanced by Google” and your advertisement can show up on these other search engines as well

Search result for 'Search Network' in Making the Most of Google Adwords

"...Search Networkdisplay Google Ads give you the opportunity to create banners, something you cannot do in the Search Network. The Display Network can also be, sometimes, much cheaper than the Search Network on a cost per click basis especially as you will not be hampered by Google's first page bid requirements ..."

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"... start an Adwords campaign you have the option to bid for: Rankings in the paid search results (those advertisements that show to the top, right and sometimes bottom of the natural results). This is known as the Search Network. Appearing on websites which display Google ..."

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"... what is going on. So you will need to set up different Campaigns if: They are targeting different networks (e.g. one will target the display network but the other will target both display and Search Networks). They are targeting different geographical locations (e.g. one is ..."

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"... You will see four pieces of information: Is your advert showing now for this keyword. Note the answer can sometimes be “no” if you are not bidding high enough for the Search Network but you may still be getting clicks from the display network A quality score (out of ten) – which ..."

Search result for 'Search Network' in the FAQs of Making the Most of Google Adwords


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Search result for 'Search Network' in Glossary of Making the Most of Google Adwords

Search Network
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