Making the Most of Google Adwords
A no nonsense, no waffle guide

What does 'Search Term' mean?

Find out what Search Term means. Search Term is explained by Tim Hill - author of Making the Most of Google Adwords

Search Term

When you go to Google and search something, whatever that something is that you have searched is the “Search Term”. You want to be choosing keywords for your Adwords Campaigns which are regular search terms. In other words “dghewbc” could be your keyword but as it is a search term that no internet user ever uses unless their cat has just walked across the keyboard, it is of no value.

Search result for 'Search Term' in Making the Most of Google Adwords

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"... page bid will still be high Google prefers, quite literally, to show no advertisements rather than to accept a low bid on a popular global Search Term. In other words it tries to twist the arm of advertisers, even when there is little or no competition. - Getting round high first page ..."

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