Making the Most of Google Adwords
A no nonsense, no waffle guide

What does 'Search Volume' mean?

Find out what Search Volume means. Search Volume is explained by Tim Hill - author of Making the Most of Google Adwords

Search Volume

How often a search term is searched. So for example “How to SEO” is a search term that is searched 1,000 times per month so its search volume is exactly that – 1,000 per month.

Search result for 'Search Volume' in Making the Most of Google Adwords

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"... but with a completely different meaning. Google or Google and Partners - Many search engines are "enhanced by Google". If you want to consider Search Volumes and costs for these partner sites as well choose "Google and search partners". Negative keywords - Any words you want to ..."

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"... you need to identify words and phrases that: have a similar meaning to the one you really wanted. have a low competition. have low Search Volumes. Your aim here is: don't pay $1 per click for Keyword A. pay $0.05 for Keywords B, C, D, E and F. Here's an ..."
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"... it still has a minimum first page bid of $1 per click. Keywords B, C, D, E and F are each searched 100,000 times per month. They also have low competition but because their Search Volumes are lower the minimum first page bid is $0.20. So now you are getting the same number of impressions ..."

Search result for 'Search Volume' in the FAQs of Making the Most of Google Adwords


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Search Volume
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