Making the Most of Google Adwords
A no nonsense, no waffle guide

What does 'SEM' mean?

Find out what SEM means. SEM is explained by Tim Hill - author of Making the Most of Google Adwords

SEM

Stands for Search Engine Marketing and this is about managing PPC and PPI campaigns for websites. This booklet is very much about SEM although it does explain how you can use SEM to achieve some SEO goals such as higher rankings in the organic search results.

Search result for 'SEM' in Making the Most of Google Adwords

10.
"... If that is the path you wish to tread do so with a great deal of caution. The best way to approach SEM (Search Engine Marketing) firms is to make a selection of questions based on the knowledge you have learnt in this mini guide and see how they answer. In this way you have achieved two goals: ..."

Search result for 'SEM' in the FAQs of Making the Most of Google Adwords


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Search result for 'SEM' in Glossary of Making the Most of Google Adwords

Display Network
Keyword
Landing Page
Paid search results
PPC
PPI
Search Network
SEM
SEO
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