Making the Most of Google Adwords
A no nonsense, no waffle guide

What does 'SERPs' mean?

Find out what SERPs means. SERPs is explained by Tim Hill - author of Making the Most of Google Adwords

SERPs

Stands for Search Engine Results Pages. Basically if you carry out a search in Google what you see are the SERPs.

Search result for 'SERP' in Making the Most of Google Adwords

19.
"... what an “effective” keyword is. - Trophy terms - These are the hardest to let go of. They are terms that you want to appear for in the Search Engine Results Pages (SERPs) because, consciously or unconsciously, you are vain. That's not an insult. I do it, you do it, everyone does ..."
"...per month and generates $50 in sales. On the face of it you should drop this keyword but if it also part of a general search engine optimization strategy to get an organic ranking for the keyword then you should not. Longer term, when you rank naturally in the SERPs you will be able to stop paying the $100 but retain the $50 in sales. We'll discuss how Adwords can help you do this later. ..."

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2.
"... we will be choosing keywords. So before we move to trying out some keywords there is a little secret that Google doesn't like to talk about, but did when I pushed them. This is about the pricing of clicks if you are to appear on the first page of the SERPs. - Is first page important to ..."
6.
"... first page of the SERPs. - Is first page important to you? - Google has a calculation, which we'll look at shortly, as to how much you need to pay if you want your advertisement to appear on the first page of the SERP. This chapter will show you how to reduce that cost but first you ..."

Search result for 'SERP' in the FAQs of Making the Most of Google Adwords


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Search result for 'SERP' in Glossary of Making the Most of Google Adwords

SERPs
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