Making the Most of Google Adwords
A no nonsense, no waffle guide

What does 'Trophy Terms' mean?

Find out what Trophy Terms means. Trophy Terms is explained by Tim Hill - author of Making the Most of Google Adwords

Trophy Terms

These are keywords that you want to rank highly for but may actually be of little use to you. When sorting out keywords that work and keywords that don't trophy terms can get in the way because of the emotional attachment you have to them – you “want” to rank highly for that keyword because you “feel” it is important even if all the data says otherwise. This booklet is about helping you spot this, often unconscious, process.

Search result for 'Trophy Terms' in Making the Most of Google Adwords

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"... explanation of keywords and other jargon as you come across it. In this chapter we'll cover: How to avoid chasing keywords that you “think” are effective - known as "Trophy Terms". Why you might want to have a loss making keyword. How to decide what an “effective” ..."
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"... - known as "Trophy Terms". Why you might want to have a loss making keyword. How to decide what an “effective” keyword is. - Trophy Terms - These are the hardest to let go of. They are terms that you want to appear for in the Search Engine Results Pages (SERPs) because, ..."
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"... “Keyword X”. Trophy Terms are really loss making keywords but they have a strong emotional attachment that makes them harder for a website owner to drop. The question is, can you recognise your Trophy Terms and be prepared to start getting objective about them? - Loss making ..."

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"... that your campaign may not be performing because: The keywords are wrong, people searching those keywords aren't actually your target customer (even if you are sure they are, they just aren't – remember the bit about Trophy Terms?). The landing page (where they arrive on your ..."

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Search result for 'Trophy Terms' in Glossary of Making the Most of Google Adwords

Trophy Terms
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