This is a preview to the chapter Analysis Techniques from the book The Complete Guide to Buying a Cafe by Craig Reid .
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Two fast and easy ways to do this are to use these analysis techniques:
• The Four “P’s” (Product, Price, Place, Promotion)
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
The Four “P’s” – An example
Product – Menu design:
Menu has a strong emphasis on Mediterranean cuisine. Pasta, risotto, etc. Café Mocha is highly rated for its breakfast items and its perfectly cooked eggs. It was named as 1 of the top 10 breakfast cafes in the city by Hungry magazine. However, the physical design of the menu is misleading and does not maximise sales. There is also no exterior menu to attract passing trade. There are no bundled (combo) menu options.
and all the others, when you
buy The Complete Guide to Buying a Cafe
What else is in the chapter 'Analysis Techniques'?
SWOT Analysis – An example
The Four “P’s” – Template
SWOT Analysis – Template
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