The Complete Guide to Buying a Cafe
Practical Advice to Get it Right

Analysis Techniques

This is a preview to the chapter Analysis Techniques from the book The Complete Guide to Buying a Cafe by Craig Reid .
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Once you have gathered all your information it can be a good idea to sit down and do a detailed analysis. This can help to crystallise your thoughts and can be a useful start to a business plan if you do decide to buy the café.

Two fast and easy ways to do this are to use these analysis techniques:

• The Four “P’s” (Product, Price, Place, Promotion)
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

The Four “P’s” – An example

Product – Menu design:
Menu has a strong emphasis on Mediterranean cuisine. Pasta, risotto, etc. Café Mocha is highly rated for its breakfast items and its perfectly cooked eggs. It was named as 1 of the top 10 breakfast cafes in the city by Hungry magazine. However, the physical design of the menu is misleading and does not maximise sales. There is also no exterior menu to attract passing trade. There are no bundled (combo) menu options.
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What else is in the chapter 'Analysis Techniques'?

SWOT Analysis – An example

Strengths ...

The Four “P’s” – Template

Product ...

SWOT Analysis – Template

Strengths ...

Council Documents

Every café requires council authorisation to trade as a café. This is called the “Permitted use”. The permitted use documentation will also include details of the opening hours approved by ...

Legal Documentation

When you have decided upon a café to buy it is essential that a qualified solicitor looks at all the documentation. This should include: ...


So, you’re ready to make an offer. Let’s recap on valuations from our business summary example. ...

Offer Acceptance

So finally you agree a price with the broker and the café is yours – or is it? The answer is, no, not yet. The café is only yours when ...


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